In 2019, the global guilt-free desserts market was valued at USD 909.7 million and is expected to register a CAGR of 7.3% between 2020 and 2027.
Guilt-free desserts are made from low calorie and natural ingredients. These can also be plant-based. Guilt-free desserts are gaining huge traction in the market off late. Rising health consciousness across the globe has been a key factor behind its growth. Increasing trend of veganism and flexitarianism across North American and European population has been a major factor toward the growth of guilt-free desserts market. Additionally, advent of many food tech startups specializing in organic and plant-based desserts across the globe has further proliferated the market in recent times. Furthermore, advent of many food based online channels specializing in providing various healthy and nutritious foods are also anticipated to crate lucrative opportunities during the review period.
The outbreak of Covid-19 has created lucrative opportunities for many food-based companies along with food startups across the globe. The pandemic has resulted in a shift in consumer taste and preference toward healthy and nutritious foods. Considering these lucrative opportunities, many food companies along with startups have launched vegan desserts. Therefore, the outbreak of Covid-19 is expected to create substantial growth opportunities during the review period.
- Bliss Unlimited, LLC
- Danone S.A.
- Daiya Foods Inc.
- Ben & Jerry’s Homemade, Inc.
- Alternative Foods
- Grupo Bimbo
- Karma Baker
- HP Hood (Planet Oat)
Increasing consumer awareness toward healthy and nutritious food
Growth Opportunities in the Market
Growing demand for organic and vegan cakes & pastries: Shift in consumer taste and preference toward healthy and nutritious foods have led toward the growth of the market during the review period. Cakes and pastries are most common forms of desserts used for consumption. Hence, the segment is expected to create lucrative opportunity in coming years.The cakes and pastries segment is expected to remain dominant during the forecast period.
Food retail segment to remain dominant distribution channels: Food retail segment dominated the global guilt-free desserts market. The food retail segment has been divided into supermarkets & hypermarkets, convenience stores, specialty stores, and others. Strong consumer reach along with availability of numerous product offerings have contributed to the dominance of the segment. The segment generated a market share of approximately 70% in 2019 and is anticipated to remain dominant during the review period. However, the food service segment is also anticipated to witness substantial growth in near future. Seeing the lucrative opportunities, many hotel HoReCa chains are expected to include vegan desserts in their menu in the upcoming years.
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